Newsletter September 2007
The Finger Lakes Section of PPSNYS, Inc. will hold it's monthly meeting on
Wednesday, September 19, 2007 Meeting time 2:00 Program 3:00
September 19th meeting will be hosted by ColorCentric Corporation and held at their place of business. Small group tours will be provided also.:
NOTE: New Location -
ColorCentric Corporation
100 Carlson Road
Rochester, NY 14610
(See Upcoming Speaker Line-up below for more details on ColorCentric Corporation)
Message from the Editor
Getting Noticed
For the last several months I have been figuring out how to get a lot of mileage out of free publicity. We have recently been featured on Channel 13 in Rochester for our Trash the Dress sessions, as well as having several of those sessions published on an internationally known website on the subject called Trashthedress.com. This past week we are featured as the Photographer of the Week on the website. I have also had an article in the Buffalo News as well as calls from Fox News in New York to do an interview on the trend.
I decided to pursue the free publicity route several months earlier based on the feedback I received from the article that ran in the Daily Messenger on being a member of Now I Lay Me Down to Sleep, which is an infant bereavement photography donation to help parents cope with the loss of a child. I have sent several press releases to the local media which has done very well. The publicity on the Trash the Dress website is what prompted several media outlets to contact me instead of me contacting them. The process seems to be a snowball effect. I will write more as my discovery into the process unfolds. For now, here are a few photos from the session that Channel 13 covered.
-Steve
Steve Chesler
Chesler Photography
Membership News
"If everyone took the time to personally invite one member..."
Its the obligation of everyone in the organization to work on membership!
-Herb Jones, Membership Chairperson
Message from the Section Chairperson
Agenda for September 19th meeting:
- TEP Plans - Hank will have detailed plans for us to discuss and hopefully finalize. He has come up with an exciting speaker possibility that will surprise you all I'm sure.
- State Council report
- Programs for the rest of the year
- Christmas get together plans
Hope to see you all at the meeting.
VINCE AIOSA - Section Chairperson
Message from the 2nd Vice President, FLPPSNY
Finding The Edge
Everyone in our field of professional photography is looking for that "edge" or "unique-ness" from what other photographers are doing. We all want to be different and stand out in "the crowd". With today's digital technology there are many ways one may decide to use to achieve this goal.
Two of the areas that I feel are of the utmost importance in achieving ones edge, is creative marketing and learning the proper use of today's digital technology with the aspect of proper exposure. There are many ways one may achieve this expertise. Some ways may include, but are not limited to: attending workshops and seminars, reading photographic books and magazines on specific areas of study, studying under a mentoring professional, and joining PP of A and/or a local New York State section (both are highly respected professional groups dedicated to the learning curve of all photographers). Learning the proper use of imaging software, such as Adobe Photoshop, Photoshop Elements, or Corel Painter, for the enhancement of ones images for proper printing, will help set you apart from other photographers who are unfamiliar with these software.
More and more professionals are teaching many ways of marketing in today's very competitive market. Brochures and newsletters are an excellent way of keeping previous clients informed of specials being offered by the studio. Mall exhibits, donating a service or art print to a reputable fundraiser, having a picnic or dinner for the studio's most favorable clients are all marketing that can be used. Remember, service is EVERYTHING, so anything a studio can do to service their clients in a better way brings in more and more money, and helps build loyalty between client and studio.
Listed above are just a few ideas and ways we can use to improve our businesses, our lives, and our bottom line.
Hank Yasses
2nd Vice-President, FLPPSNY
PS. In October I am hosting Darrell Chitty, a master artist from Shreveport, La. that will do a 2-day workshop on Corel Painter (see cards below for details)
Upcoming Speaker Line-up:
Here is our upcoming speaker line up. Please do not going to want to miss any of these. These will be great meetings to invite a guest too. Business meeting starts at 2:00 PM and speaker(s) start at 3:00 PM.
September
September 19th meeting will be hosted by ColorCentric Corporation and held at their place of business. Small group tours will be provided also.:
ColorCentric Corporation
100 Carlson Road
Rochester, NY 14610
Daytona Beach, FL (PRWEB) July 9, 2007 -- FotoPros, a proud offspring of its parent company, DME both based out of Daytona Beach, Florida, announced today the launch of its website, myfotopros.com. FotoPros, with its slogan, “RELIVE THE EXPERIENCE”, finally provides a picture perfect way to preserve and present classic photo moments clients cherish in an affordable, professionally printed and bound album of their choice.
FotoPros is the glue that bonds the creative input of DME with the state-of-the-art digital output from ColorCentric, one of the nation's leaders in printing and publishing. The FotoPros “Relive The Experience” program was designed to give Professional Photographers all of the tools, products and services needed so they, in turn, can offer more choices to their clients. FotoPros is unique in that it's the only program of its kind that allows photographers to get paid a commission of their client's future orders for life.
FotoPros prides itself on offering the professional photographer flexible, easy to use software to create affordable, award winning books and materials, state of the art production facilities focused 100% on digital production, a 90 seat call center operation to guarantee customer service, powerful integrated direct marketing resources focused to help you find and retain customers, and a commission structure that will give you another revenue stream that will go on forever.
"We pride ourselves on a wide array of products and our ability to be flexible to our client’s needs," said FotoProts President John Marello. "FotoPros allows professional photographers to create and resell photo albums and it also allows the photographer to send customers to our website where they can download our FotoPros Editor software for FREE, enabling customer’s to crate and purchase additional photo albums themselves”.
"Our process allows professional photographers or organizations an opportunity to offer a breadth of new products to their current client base. If you’re looking for a partner to provide turnkey manufacturing operations with the highest quality products and process, then FotoPros is the right choice for you," continued John Marello.
Professional photographers, or “agents”, will have a dedicated website that enables them to upload event or customer photos, and create their own online products for customers. In addition, specific “For the Pros” products are available only to the trade providing additional revenue sources.
Professionally printed and bound products to include memory books, calendars, posters, notepads and a whole lot more, will ship in 3 to 5 business days. Delivery time will be determined by the shipping method chosen.
FotoPros photo albums and digital imagery products are sold throughout the world. Any customer having internet access can download FREE FotoPros Editor software, earning the professional photographer additional revenue for life.
October:
TBA -- Suddenly we have more than one excellent opportunity for a speaker. Stay tuned.
November:
A lot of members wanted someone to present album design, we have it ad Nonna's on November 14 th. Note that this is a week early, since the 21 st is the day before Thanksgiving. Mark you calendars.
Dan Hammel, PPA Cert. M.Photog.Cr. ABI
Executive Director of Sales and Marketing
The Leather Craftsmen Company
Dan Hammel, M.Photog. Cr. ABI, FSWPP
Certified Professional Photographer
Dan is an award winning photographer and lecturer serving the photographic industry for over 30 years. His programs on album design, business, and marketing have helped motivate, stimulate and educate photographers all over the country. Hammel has won many awards for print competition and was awarded Arizona Photographer of the Year in 2004 as well as the PPA National Award. He is proud to have earned 7 Fuji Masterpiece, 2 ASP State, and 2 Kodak Gallery awards.
“You Can Judge A Book By It’s Cover”TM
Dan Hammel presents various style Custom Bound Albums that will make the most discriminating bride and groom sit up and take notice. He will provide valuable insight into creating and designing wonderful wedding and special event album presentations. Also described in detail are alternative presentation methods for the portrait photographers that want to enhance their fine work. This section talks about how to create a story line for a family or children portrait session. Also discussed are ideas about marketing these styles of portrait books as companions to framed images. Dan will also illustrate custom cover design; custom page layouts and configurations, unique storytelling concepts, and various custom bound album styles that will make your studio stand out from the rest…
December:
Date/time/place to be decided for a social meeting. I'm going to go out on a limb and predict that if they are anything like the last few December gatherings that a great time will be had by all. Get together with friends, socialize, get tips and hints, ask those questions that you don't want to ask in front of the group. Just have a great time. Maybe Craig will even give some Photoshop help at a reduced rate for the holidays. Thanks for the help already.
Minutes of the August 2007 Meeting:
There were no August minutes due to picnic.
News and Notes:
New Section: This is a new section of the newsletter for anyone who wants to share something of interest. It could be a birthday, a milestone, something new you're doing that you want to share, the sky is the limit. Send your News and Notes items to Steve@Cheslerphoto.com.
FINGER LAKES FORUM:
If you haven't signed up for the Finger Lakes Forum, now it the time. By signing up with an e-mail, automatic reminders of upcoming events will be sent to you. There is also a calendar listing all events. Sign on and see what's happening. There are listings for jobs and equipment also. If you have something you would like to sell please feel free to post it there. Several members have uploaded photos for you to look at. There are also a few photos from Conference.
Thank you Steve Chesler for getting this started. I hope it will become a place where our members will get together to share information.
CONTACT INFO:
Finger Lakes Officers
| Name |
Title |
Phone |
Email |
| Vincent Aiosa |
Section Chair |
(607) 564-3560 |
valleyviewphoto@juno.com |
| Dan Runfola |
1st Vice President |
(585) 669-9621 |
drunfola@aol.com |
| Hank Yasses |
2nd Vice President |
(585) 820-5971 |
hyasses@rochester.rr.com |
| Sjoblom , Neil |
Secretary |
(315) 789-1082 |
nsjoblom@aol.com |
| Saunders, Bonnie |
Treasurer |
(585) 243-3601 |
alphaandomega@att.net |
Delegates to PPSNYS:
- Vince Aiosa
- Herb Jones
- Roger Smith
- Monroe Payne
PPSNYS Business Service:
Karen Dyer, PPSNYS Business, 388 Broadway, 4th Floor
Albany, NY 12207
518-434-8830
Fax - 518-434-0072
e-mail - headquarters@ppsny.com
PPA (404) 522-8600
The Finger Lakes Section is a section of the Professional Photographers' Society of New York State, Inc. (PPSNYS) which is an affiliate of the Professional Photographers of America (PPA).
The PPSNYS is a not for profit association formed in 1905 solely to instruct its members and the general public in photography; and to create, foster, promote and encourage the exchange of information among its members and the public.
The PPA is a worldwide association that exists to assist its members in achieving their professional, artistic and fraternal goals; promote public awareness of the profession; and to advance the making of images in all of its disciplines as an art, a science and a visual recorder of history.
PPSNYS (518) 434-8830
PPA (404) 522-8600
E-letter contact info:
Honey DeLapa
thelakehouse@mac.com
(585) 392-3886
Steve Chesler
steve@cheslerphoto.com
(585) 393-9242
